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Seta Labs · system start-up
IT consulting and digital product development
We are Andrea Pugnetti and Andrea Moraglia, former COO and former CTO of Wikicasa. We help companies and professionals design, develop and run applications, platforms and websites: from the idea to the release, with a single point of contact and with artificial intelligence built into the way we work.
Seta Labs grows out of the experience of two people who led operations and technology at an Italian proptech company for years. At Wikicasa we worked side by side from the very beginning, through the whole growth of the business and of its technology. Today we put that experience at the service of companies that need high quality digital products.
Former COO of Wikicasa
He looks after business and product: he understands the client's problem, turns it into specifications, sets the priorities and follows the project through to release. He is the point of contact for anyone working with Seta Labs.
Former CTO of Wikicasa
He is the mind behind the whole technical side: architecture, technology choices, development and software quality. He led the technology of a national real estate portal and knows what it takes to run architectures and products of every kind.
BusinessTechnology
Our skills are complementary: one of us knows the business, the other knows the technology, and we are in the same room from the very first meeting. This mix is what makes Seta Labs unique in Italy: a partner that understands a company's numbers and processes and, at the same time, knows how to build the tool that makes them work, with artificial intelligence as part of everyday work.
We provide IT consulting for the development of applications and digital products. We work with companies that need to build a new tool, upgrade their applications or solve the operational and strategic problems of every day.
We design and develop custom software: web platforms, management software, back offices, CRMs, client and partner portals, calculation and analysis tools. We build the product together with the client, so that it solves the problems that matter most.
If you already have a supplier or a development team, we help you direct the project: we work out what to build, in what order and with which technologies, write specifications that developers can actually use and check the quality of the application.
Many companies still run on spreadsheets, emails and scattered documents. We map the process, find where time is lost and build the tool that makes it orderly, shared and measurable. Where it makes sense, we use artificial intelligence to automate repetitive tasks.
We build polished company websites and landing pages that are fast and easy to update, with domain, hosting, contact form and analytics already set up.
We lived the growth of a startup from the inside, from the first business plan to the acquisition campaigns. We put this experience at the service of those who are just starting out: we build the business plan together, set the operational priorities and launch the first campaigns with measurable goals.
We produce the materials you need to present a product, a project or a company: presentation videos, renders, graphics for brochures and sales materials, and advice on the visual kit of your presentations.
Do you recognise yourself in one of these situations? Then get in touch.
We start with a meeting to understand the problem, who will use the tool and what needs to change compared to today. The result is a short document with goals, features and priorities, which becomes the basis of the quote.
Before writing the final software we build a prototype you can try in the browser, screen by screen. It lets you decide with the facts in hand and avoids discovering problems once development is over.
We develop in modules, with frequent releases you can check along the way. Every feature is tested before it goes into production.
Once the product is live we stay by your side: maintenance, updates, new features and support whenever you need it.
One of us ran operations and clients, the other led development. No translator is needed between those who decide and those who build.
We are a lean team: quick decisions, no pointless steps and none of the red tape typical of larger organisations. We get started in days, not months.
We know agencies, builders, developers and the tools they work with, because we worked inside that world for years.
We use artificial intelligence every day to automate processes, develop faster and reduce errors. We know the tools, we know where they really add value and where they do not, and we pass this method on to our clients.
Tell us what you want to build or which project you need to get off the ground.